The Gallery Is Talking - Text In Our Environment

Buying a loaf of bread 100 years ago may have involved a brief exchange with our local baker and receiving a loaf, which – having travelled less than a few feet from the oven – would be slipped into a plain brown paper bag for us to carry home. Today, although we can of course choose to partake in a similar process, we are more likely to find ourselves scanning a supermarket shelf for a particular arrangement of text and colour which we know to signify the specific type of loaf we find most agreeable.

Notate Launch Maps

Here are some examples of Notate personalised maps, which were created on our Launch at the Tate Britain:

Map Concept

Underlying ideas around the maps creation encompass inclusion, interaction, and stimulation combined with the possibility of facilitating these through increased orientation via 2 of the main facets of Tate Britain, the architecture and the art works.

Working on the map gave an opportunity to explore ideas around the essence of the space and how subjective experience demands it’s own space, which, can be impossible to measure and, the physicality of Tate Britain that in comparison, can be.